The term "Rolex Coke Submariner" is a misnomer. There's no such model officially produced by Rolex. The nickname refers to a specific variation of the Rolex GMT-Master II, not the Submariner. The confusion stems from the iconic red and black bezel, reminiscent of a Coca-Cola can, which is shared by both the GMT-Master II and, less commonly, certain Submariner models with a bi-directional bezel. This article will clarify the distinction and explore the highly sought-after GMT-Master II, focusing on the models that earned the "Coke" moniker. We'll delve into its history, variations, current market value, and compare it to its equally popular sibling, the "Pepsi" GMT-Master II.
The Genesis of the "Coke" Bezel: The GMT-Master II Reference 16760
While the name "Coke" is a playful nickname, its association with the Rolex GMT-Master II is deeply ingrained in watch collecting culture. The origin of this nickname traces back to the reference 16760, the first GMT-Master II released by Rolex. This model, introduced in the late 1980s, featured a significant departure from its predecessors: a bi-directional rotating bezel with a striking combination of black and red. This two-toned bezel, with the red half representing the 24-hour GMT function, instantly captured the attention of watch enthusiasts, earning it the nickname "Coke" due to its resemblance to the iconic Coca-Cola colors.
The reference 16760 wasn't just visually appealing; it also marked a significant technical advancement. It incorporated the updated Calibre 3085 movement, an improvement over the previous generation, offering enhanced reliability and accuracy. This model also featured a sapphire crystal, further enhancing its durability and scratch resistance. These features, combined with the instantly recognizable "Coke" bezel, solidified the 16760's place as a classic among Rolex collectors. Finding an authentic and well-preserved example of the 16760 today is a testament to its enduring appeal and a significant achievement for any collector.
The Evolution of the "Coke": Reference 16710 and Beyond
The success of the reference 16760 paved the way for its successor, the reference 16710. Released in the early 1990s, the 16710 continued the legacy of the "Coke" bezel, but with some subtle yet significant changes. The most noticeable difference was the incorporation of the updated Calibre 3185 movement, known for its improved performance and reliability. This movement, still used in some modern Rolex models, is a testament to Rolex's commitment to continuous improvement.
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